Katzenberg-backed Alembic raises $14M, pioneers new frontier in marketing analytics

Alembic, a startup backed by Jeffrey Katzenberg’s firm WndrCo, has raised $14 million in a Series A funding. They apply pandemic-era contact tracing mathematics to marketing attribution, using AI-powered tools to measure ROI from marketing budgets. Their software traces marketing campaigns to sales outcomes and predicts future ROI. Early customers include Nvidia, North Sails, and Texas A&M athletics.