Kana, a new AI marketing startup from the founders of Rapt and Krux, has raised $15 million to build customizable, agent-based marketing tools.

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Kana, a San Francisco-based AI marketing startup founded by serial martech entrepreneurs Tom Chavez and Vivek Vaidya (previously behind Rapt and Krux), has emerged from stealth with a $15M seed round led by Mayfield. The platform offers loosely coupled, customizable AI agents for tasks like audience targeting, campaign management, media planning, and AI chatbot optimization. A key differentiator is synthetic data generation to supplement third-party data sources, reducing costs and accelerating testing. The founders position flexibility and rapid customization as their competitive moat against larger incumbents, emphasizing a human-in-the-loop approach and real-time agent tailoring.

Kana emerges from stealth with $15M to build flexible AI agents for marketers