Meta has begun testing Instagram Plus, a premium subscription offering exclusive features for everyday users, in select countries including Mexico, Japan, and the Philippines. Key features include anonymous Story viewing, Story rewatch analytics, unlimited audience lists, Story extensions, spotlight placement, animated Superlikes, and Story viewer search. Pricing ranges from approximately $1–$2.20 USD per month depending on country. The subscription is distinct from Meta Verified, which targets creators and businesses. While Meta aims to generate additional revenue, user backlash around subscription fatigue is already emerging. Meta plans to continue testing before a broader rollout.