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Japan's Mobile Software Competition Act (MSCA), effective December 18, 2025, introduces ex ante regulation for Apple and Google's mobile platforms. The law aims to increase competition by limiting anti-competitive practices and requiring transparency. Apple now allows alternative app marketplaces and payment systems but charges commissions ranging from 5-26% depending on distribution and payment methods. Google permits third-party payment systems for games with reduced fees (4% discount) and allows external payment links with 10-20% service fees. While both platforms have opened new distribution and payment options, developers still face significant fees on external transactions, limiting true direct-to-consumer control.

Japan's Mobile Software Competition Act (MSCA): What Devs Should Know