Explores the core principles that make interfaces truly intuitive, emphasizing that clarity comes from systematic work rather than templates. Covers how visual quality, meeting user expectations, understanding audience cognitive load, and mapping user scenarios all contribute to reducing friction. Argues that designers must adapt interfaces to users rather than forcing users to adapt, and highlights how these principles will remain relevant as interfaces evolve toward voice, gesture, and AR/VR interactions.
Table of contents
Removing roadblocks on the user’s way to understanding your product1. Clarity isn’t a ready-made solutionA template ≠ an intuitive interface2. Quality is the foundation of clarity3. Meeting expectations4. User experience is not your experienceGet Erik Messaki’s stories in your inbox5. User scenarios — the road to the goal6. The interface of the future — and why to think about it nowInstead of a conclusionSort: