AWS RTB Fabric is a fully managed service for real-time bidding advertising workloads that provides single-digit millisecond latency and up to 80% lower networking costs. The service offers a dedicated high-performance network connecting AdTech companies with supply and demand partners like Amazon Ads, eliminating the need for colocation infrastructure. Key features include simplified partner connectivity through secure endpoints, transaction-based pricing per billion requests, and built-in traffic management modules for rate limiting and OpenRTB validation. Available in six AWS regions, it supports both cloud-based and external partner integrations through APIs, CLI, and infrastructure-as-code tools.
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