Reid Burke

Apple announced Apple Business, a unified platform launching April 14 that consolidates Apple Business Connect, Apple Business Essentials, and Apple Business Manager into a single free service available in 200+ countries. It includes built-in mobile device management (MDM) with zero-touch deployment, managed Apple Accounts with cryptographic work/personal data separation, employee and app management, and an Admin API. The platform also offers enhanced business discoverability in Apple Maps with rich place cards, brand profiles, location insights, and ads on Maps (coming summer in the US and Canada). Additional features include branded communications in Mail and Wallet, and Tap to Pay on iPhone. The companion app requires iOS 26, iPadOS 26, or macOS 26.

Introducing Apple Business — a new all‑in‑one platform for businesses of all sizes

<p>I’m curious how it stands against Mosyle, Jampf and others.</p>
<p>Maybe a “family” plan to help out people with a lot of macOS and iOS devices.</p>
