By bringing Reels to TVs, Instagram looking to better compete with YouTube, which largely dominates the TV space.

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Instagram is expanding its TV app to Google TV devices in the U.S., two months after its initial launch on Amazon Fire TV. The app brings Reels to the big screen with personalized content based on users' existing Instagram preferences, organized into topic-based channels like comedy, music, and lifestyle. Videos play automatically, and users can like, comment, and re-share content. The move is part of Instagram's strategy to compete with YouTube, which currently dominates TV viewing, and mirrors similar TV app efforts by TikTok.

Instagram's TV app is launching on Google TV devices