We’re excited to launch Episode 3 of the Industry Partner Podcast; a new series designed for Unity-certified partners.

In our next episode, Unity's Senior Director of Industry Partnerships, Jeff Brunka, shares his vision for Unity’s partnership impact, scale, and the opportunities it creates for our Industry growth. 

👉 Interested in becoming a Unity Industry Partner? Head over to: https://on.unity.com/UnityPartners

The Unity Blog offers insights, tutorials, and updates on Unity, a popular game engine used for building interactive experiences across various platforms. Covering topics such as game development, virtual reality, and augmented reality, the blog provides resources for game developers and creators. Developers can learn how to use Unity's features, tools, and APIs to build immersive games, simulations, and interactive experiences.

Unity

Jeff Bronca, Senior Director of Industry Partnerships at Unity, discusses the evolution of Unity's partner ecosystem beyond gaming into industrial enterprise. He outlines three core partner categories: resellers/distributors, service partners (launched July 2025), and ISVs (launched early 2025). Jeff explains how these categories create a go-to-market flywheel, the importance of customer-centric partnership strategy, hybrid collaboration models between partner types, and why scaling partnerships is essential for Unity's growth in immersive 3D, spatial computing, robotics, and AI sectors.

Industery Partner Podcast EP 3 Jeff & Nick