inDrive is expanding beyond ride-hailing by rolling out in-app advertising across its top 20 markets and launching grocery delivery in Pakistan through a partnership with Krave Mart. The advertising business, following successful mid-2025 tests, will focus on placements during ride booking and transit periods. Pakistan represents a key growth market where inDrive has seen 40% YoY ride volume growth and 67% courier service growth in H1 2025. The company aims to reduce reliance on ride commissions (down from 95% to 85% of revenue) by building higher-frequency services like grocery delivery and advertising. With 360 million app downloads across 48 countries, inDrive is executing a super app strategy to diversify revenue streams in emerging markets.
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