ChatGPT was the second most downloaded app in India for 2025 after Instagram.

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India's app downloads grew to 25.5 billion in 2025, recovering from 2024's decline, driven primarily by AI assistants and microdrama apps. AI assistant downloads jumped from 198 million to 602 million, with ChatGPT ranking second overall behind Instagram. Microdrama apps like Kuku TV saw explosive growth, with downloads surpassing traditional OTT platforms by Q3. Time spent in apps increased to 1.23 trillion hours. Despite leading in downloads globally, India remains outside the top 20 markets for consumer spending. Domestic app publishers increased their market share from 33.91% to 36.52%.

India’s app downloads rebounded to 25.5 billion in 2025, fueled by AI assistants and microdrama boom