User effort should be treated as a currency that users spend to accomplish their goals. The key to great product design is creating a smooth complexity-to-effort curve where simple tasks remain easy while complex tasks are possible, avoiding usability cliffs where slight increases in complexity cause dramatic jumps in required
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It’s all about the curveUser effort as a currencyAvoid usability cliffsMaximize signal-to-noise ratioYou cannot uncover friction by asking usersUser needs come firstLife by a thousand ✨ sprinkles of delight ✨ConclusionEnjoyed this post?3 Comments
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