I've spent 10+ years helping Rails devs reach the App Store. Today, someone shipped without me.

Joe Masilotti, a developer who has spent 10+ years helping Rails teams ship iOS apps, shares the story behind launching Ruby Native — a tool that lets Rails developers publish to the App Store without ever opening Xcode. The post recounts the painful gauntlet of Apple provisioning, certificates, and App Store Connect that blocks most Rails developers from going mobile, and celebrates the first customer app (Foxance) shipped entirely through Ruby Native by a developer in South Africa who never interacted with Xcode or with Joe himself.