A practical migration guide for marketers moving from GA4 to Plausible Analytics. Covers the core philosophical differences (privacy-first vs user profiling), setup steps including GA data import, and side-by-side comparisons for common tasks: traffic overview, campaign/UTM tracking, audience segmentation with custom properties, SEO via Search Console integration, e-commerce revenue tracking, funnel analysis, and custom reporting via Looker Studio or Stats API. Also highlights Plausible-exclusive features like automatic scroll depth tracking, embeddable dashboards, and Slack alerts. Ends with a comparison table noting GA4 advantages (retention/cohorts, multi-touch attribution) that Plausible intentionally omits for privacy reasons.
Table of contents
GA4 and Plausible approach analytics differentlyGetting up and running (fast)Use cases: How to do in Plausible what you did in Google AnalyticsIn the endSort: