A practical guide to using Nginx's built-in modules for A/B testing and user analytics without external tools. Covers the `split_clients` module for splitting traffic by IP hash into percentage-based groups to serve different content, the `empty_gif` module for implementing tracking pixels with custom log formats, and the `ngx_http_geoip_module` for geo-targeting users by country or city using MaxMind databases. Includes working configuration examples for each feature.

15m read timeFrom digitalocean.com
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Table of contents
IntroductionSimple A/B Testing with the Split Clients ModuleSetting Tracking Pixels with the empty_gif DirectiveDifferentiating Content Based on GeographyConclusion

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