A step-by-step guide to setting up an automated appointment booking system on WordPress using Sugar Calendar Bookings (free Lite version). Covers installing the plugin, creating services with pricing and location, configuring availability/working hours, connecting Stripe for payments, embedding the booking form via a Gutenberg block, and managing the calendar dashboard. Also explains why self-hosted booking beats third-party SaaS tools like Calendly in terms of branding, SEO, and cost.
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