ChatGPT now supports product discovery directly in chat, letting users find and click through to buy from registered merchants. This guide walks WooCommerce store owners through the full process: applying as an OpenAI merchant, adding GTIN or MPN product identifiers, installing the Product Feed Pro by AdTribes plugin, generating an OpenAI-compatible JSONL product feed, and submitting it for validation. The program is currently live for U.S. merchants, with global expansion underway. Customers complete purchases on the merchant's own WooCommerce store, preserving the customer relationship and enabling upsells.
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