A practical guide for agencies and freelancers managing Plausible Analytics across multiple client sites using Google Tag Manager. Covers setting up the official Plausible GTM template, creating per-client containers, enabling enhanced measurements (outbound links, file downloads, form submissions, 404 tracking), adding custom event tracking without code changes, and best practices for multi-container management. Also touches on localhost/staging exclusions, GTM limitations for server-side events, and extending reporting with Looker Studio.
Table of contents
Why GTM makes sense for multi-site managementThe official Plausible GTM templateSetting up the template for a client siteManaging multiple containers efficientlyKeeping analytics off when you need toWhat GTM can’t doTaking it further with Looker StudioGet startedSort: