Luke Ciciliano, a self-taught developer since the 1980s, shares how he built a successful freelance consultancy serving small to medium businesses. Key insights include: the SMB market is more underserved than ever despite AI tools; 75% of the job is educating clients and process engineering, not coding; client retention depends on doing good work upfront, meeting deadlines, and proactive follow-up. He uses WordPress and WooCommerce as a base, adding custom PHP only when needed, and prices projects with a low upfront cost plus recurring monthly maintenance fees. His sales approach focuses on asking questions about the client's business rather than pitching, and he avoids chasing unresponsive prospects as a natural screening mechanism.
•1h 47m watch time
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