A conference talk presenting a pragmatic, tiered approach to UX for developers and teams with limited time or resources. The speaker introduces 'half-ass UX' as a deliberate strategy: knowing when to apply full, standard, or minimal UX effort based on user count and business impact. Covers core UX concepts (usability, effectiveness vs. efficiency, learnability), a cautionary tale about skipping UX on a Fortune 50 timekeeping rollout, and practical shortcuts for user research and design. Also addresses AI tools in UX workflows, warning that LLMs produce sanitized, marketing-flavored outputs that lack real user context, and should be treated as a first pass rather than a replacement for actual user research.
•38m watch time
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