Research from Leiden University reveals that two-thirds of people know little about quantum technology, despite its potential impact on medicine, cybersecurity, and communications. Studies show that clear explanations improve actual understanding even when they reduce confidence, while framing quantum as mysterious or using
Table of contents
Start With Why Public Engagement MattersExplain the Weird — But Don’t Oversell ItThe ‘Mysterious’ Frame Isn’t a Silver BulletBroaden the Story Beyond Quantum ComputingTalk About RisksSort: