Virtual assistants like chatbots and voice agents can cause discomfort when they cross into the 'uncanny valley,' where they appear almost but not quite human. To avoid this, designers should aim for stylization over realism and prioritize functionality. Techniques like retrieval augmented generation, prompting, and fine-tuning can help make interactions more natural. Maintaining consistent, predictable behavior and monitoring user comfort can also minimize discomfort. The goal is to create AI that meets user needs without trying to appear too human.

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