A comprehensive handbook applying academic psychological theories to frontend and UX design decisions. Covers Fitts's Law (target size and distance), Hick's Law (choice overload), Gestalt Principles (proximity, similarity, continuity, closure, figure/ground, common fate, focal point), Von Restorff Effect (isolation for memorability), Jakob's Law (familiarity vs. innovation), Miller's Law (working memory chunking), Goal-Gradient Hypothesis (progress motivation), Zeigarnik Effect (incomplete task tension), Tesler's Law (complexity absorption), and the Peak-End Rule (memory of experiences). Each theory includes practical design takeaways with concrete UI examples like form design, navigation, CTAs, progress indicators, and autocomplete.
Table of contents
Table of Contents1.0 Fitts’s Law:2.0 Hick's Law :3.0 Gestalt Principles :4.0 Von Restorff Effect (The Isolation Effect) :5.0 Jakob’s Law6.0 Miller’s Law7.0 The Goal-Gradient Hypothesis8.0 Zeigarnik Effect9.0 Tesler’s Law :10.0 Peak End Rule :11.0 Postel’s Law :12.0 Doherty Threshold :13.0 Serial Position Effect (Primacy and Recency) :14.0 Occam’s Razor :15.0 Parkinson's LawConclusionReferencesSort: