See how Snowflake Intelligence helped marketing team answer live technical questions in real-time without an on-call solutions engineer.

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Snowflake's marketing team successfully used Snowflake Intelligence, an AI tool, to handle technical questions during a high-stakes federal agency webinar when no solutions engineer was available. The AI provided accurate answers with documentation sources in real-time, enabling the team to field seven complex questions and secure a follow-up demo with a major prospect. The demand generation team now uses the tool for various tasks including survey analysis, QBR data processing, and campaign reporting, reducing dependency on technical experts and improving operational efficiency.

How Snowflake Intelligence Filled the Expert Gap: Turning a Webinar Conundrum into an AI Opportunity

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