Qais Amori on how Saudi Arabia travel tech scales with local focus, 70% mobile users, and Vision 2030 momentum. Plus: 15% faster development with AI

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The Software House

Qais Amori, Chief Digital & Technology Officer at Almosafer, discusses how Saudi Arabia's leading travel platform leverages AI across all operations, from 15% faster development to personalized customer experiences. The company takes an Arabic-first approach rather than simple localization, with over 70% of traffic coming from mobile users. Under Vision 2030, Almosafer focuses on problem-solving teams, continuous experimentation, and building technology that serves real customer needs rather than chasing trends. The interview covers technical challenges like legacy airline systems, talent acquisition in emerging markets, and the importance of cross-functional leadership in driving digital transformation.

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