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Mozilla has been on a decline for over a decade. Firefox marketshare dropped from 32% to just 3% and antitrust regulations mean Google might stop paying them for search engine placement. So now they are turning to online advertising. What gives?

The Story Behind

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Szymon Omieciński

HTMX

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Community Picks

Mozilla's new CEO, Laura Chambers, is steering the company towards digital advertising to diversify revenue streams, given their heavy reliance on Google's search engine deal. Despite stable revenue, a recent antitrust ruling against Google poses a significant threat to Mozilla's financial health. Traditional strategies like donations and subscriptions have fallen short, leading to this new direction, which may alienate their core privacy-focused users.

How Mozilla lost the Internet (& what's next)

Mozilla didn’t disappear from the internet—it just got swamped by Chrome-based browsers. With uBlock Origin, Firefox is still one of the safest ways to browse

Firefox was the first choice for many in the past, but Mozilla’s strategy to differentiate it with features from the rest of the browser by adding themes, and all the other garbage.
This made Firefox slow and clunky and Google’s Chrome seized the opportunity. The first versions of Chrome obsessed over performance and making a slim UI and it worked, it made people switch to Chrome overnight (Most people don’t remember, but initially Chrome was like loading websites 30% faster than Firefox. Still, to this day Chrome feels more performant too).
Fast forward, Google made Mozilla the search engine offer, which Mozilla had to accept in order to survive and buy time to evolve the browser, which they tried to do, but failed in my opinion.
In the meantime they cleaned up Firefox, made it more performant but the damage was already done in the eyes of their user base, so they needed to differenciate it with something else, and that was privacy.
Privacy worked at the beginning, it’s still offers more privacy features then any other browser currently, but they made some huge fails like entering the ad business which made users even more wary about Mozilla.
And now with the antitrust case, it’s almost sure that Google will pull the rug from under Mozilla and Firefox will most likely fade into oblivion, unfortunately.

Back in the day, we didn’t have Google….
but we had a drunk uncle.

Firefox is still my main browser, but for the last 3 month I have been using brave just for their search AI search engine, it can be used on Firefox too, since I tried that on Midori, but can not be set as default search engine, if that becomes possible, Will definitely drop Brave as it uses too much resources.
IMO, Brave AI search engine is better than DuckDuckGo at the moment.
Firefox will always be my main browser until they completely vanish.

Mozilla has done many foolish things on their way down: taking Firefox for granted and not sufficiently investing in it, purging Eich (the creator of Javascript) who went off to create the Brave browser, breaking their browser to try to censor a browser extension they didn’t like, etc.