KIXEYE, the studio behind long-running browser strategy games Battle Pirates and War Commander, shares how it has navigated the decline of Facebook gaming while maintaining decade-long player communities. The studio discusses its approach to ethical free-to-play monetization (avoiding gacha and linear power escalation), weekly live-ops cadence, and the challenge of onboarding new players. With Facebook's relevance fading, KIXEYE is now expanding both titles to Steam later in 2026, targeting a new PC audience while continuing to serve its veteran community.
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