How India’s Largest Payment App Fixed a Problem with Just a Plus Button
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Paytm solved a common friction point in payment flows by adding a plus button directly to the amount entry screen, eliminating the need to switch between apps for calculations. The case study demonstrates how identifying micro-frictions in user behavior and addressing them with minimal interface changes can significantly improve user experience. The article explores potential extensions of this concept and emphasizes the importance of observing where users pause or break their workflow.
Table of contents
A masterclass in micro-UX for designers who want to find and fix invisible frictionWhy this tiny detail mattersExploring how far this idea could goThe bigger lesson for UX and product designers9 Comments
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