How I Use a WordPress Quiz to Automatically Qualify Leads

A practical guide to building a scored lead qualification quiz in WordPress using WPForms and its Quiz Addon. Covers defining hot, warm, and cold lead criteria based on readiness signals, writing 4–6 qualification questions, assigning point values on a 0–100 scale, creating outcome screens per lead tier, adding an optin gate, and routing leads to email marketing tools via conditional logic. Also includes tips on analyzing score distributions, identifying drop-off questions, A/B testing, and when to update scoring rules.