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I took Inkigo from zero users to $400 MRR without spending on ads — here's exactly what changed. In this video I break down the naming strategy, TikTok content approach, pricing decisions, and the mindset shift from building features to marketing. If you're an indie dev with a working app that nobody knows about, this is for you.

I wrote a blog with more details here: https://codewithbeto.dev/blog/growing-inkigo-part-1
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⌚️ Timestamps ⌚️
00:00 Intro
00:29 What is Inkigo
01:24 Why we changed the app name
02:49 Owning your search term
03:14 How the name helps with discoverability
03:49 TikTok content strategy
04:28 Create content about the topic, not your app
05:17 Research what content already works
06:04 TikTok vs Instagram distribution
06:32 $5 TikTok ad experiment results
07:31 Revenue breakdown and quick math
08:52 Pricing strategy — charging premium
10:10 Fair usage limits explained
10:53 RevenueCat and tech stack
11:11 Stop building, start marketing
12:02 What's next for Inkigo

#indiedev #reactnative #appdevelopment

Code with Beto

A developer shares how they grew an AI tattoo generator app from zero users to $400 MRR in 3 months without spending on ads. Key lessons: rename the app to something unique (from 'AI Tattoo Generator' to 'Inko') to own search results, and create content around the problem space (tattoo ideas) rather than the app itself, so the app becomes the natural solution at the end of the funnel.

How I Made $400 MRR Without Ads #coding #programming #softwaredevelopment