How I Built an Employee Advocacy Scoreboard with Directus, Zapier, and Claude Code

A step-by-step walkthrough of building an automated employee advocacy tracking system. The solution uses Slack for link submission, Zapier with GPT-4o-mini for AI-powered link detection and data cleaning, Directus as a headless CMS backend, and a Next.js dashboard scaffolded with Claude Code. The system automatically captures social media posts from team members, validates and cleans the data, stores it in Directus, and displays a leaderboard with monthly filtering and individual drill-downs.