Fireshine Games (formerly Sold Out) discusses how Far Far West, a cyberpunk cowboy co-op shooter by Evil Raptor, sold 250,000 units in 48 hours and hit one million copies within two weeks of Steam Early Access launch. Chief portfolio officer Jasper Tanner-Barnes explains their approach to game discovery: rather than relying solely on Steam wishlists, they track momentum across TikTok, Discord communities, playtest participation, and social engagement. CEO Brian Foote emphasizes that data must be paired with gut instinct and genuine belief in the game's core vision. The publisher also draws a clear line against generative AI art in partner projects, distinguishing it from productivity tools like code completion.
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