In this video, Mathias Gredal Nørvig, CEO at SYBO, discusses the development strategy behind Subway Surfers City, a new evolution of the endless runner franchise that has captivated players for 14 years. He highlights the creative journey of building a standalone title designed to coexist with the original Subway Surfers while pushing the boundaries of the IP and avoiding cannibalization of either title.

Play Subway Surfers City: https://on.unity.com/PlaySubwaySurfersCity_Google
https://on.unity.com/PlaySubwaySurfersCity_Apple

Read the case study: https://on.unity.com/SYBO

Learn more: unity.com/solutions/mobile

[00:00] Intro
[00:19] Designing a next-gen runner
[01:36] Designing parallel live ops
[03:34] Designing for the community

#MadeWithUnity #GameDev #Unity #SubwaySurfersCity

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Sybo Games explains the design philosophy behind Subway Surfers City, a new standalone sequel to the 4.5 billion download runner game. The team discusses balancing coexistence with the original game, upgrading graphics for high-end devices while keeping the classic feel, avoiding cannibalization between the two titles, and adopting a new free-to-play monetization model with in-app purchases, a season pass, and a ticketing system alongside ads. Live ops strategies differ: the original rotates cities every 3 weeks, while City focuses on character progression and unlocking districts.

How do you follow more than 4.5 billion downloads? Subway Surfers City explained