How Databricks Genie improves retail personalization

Databricks Genie is a natural language data agent that lets retail CX leaders, merchandisers, and marketers query complex customer data without writing SQL. By connecting to both structured and unstructured enterprise data sources and enforcing access controls via Unity Catalog, it enables business users to self-serve on segment behavior, churn risk, loyalty performance, and campaign lift questions in real time. 7-Eleven is cited as a customer using the tool to streamline and personalize marketing campaigns at scale.