The architecture of our product analytics event delivery pipeline.

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Canva Engineering

Canva's product analytics pipeline processes 25 billion events daily, allowing teams to make data-driven decisions and enhance user experiences. Key components include a structured event schema using Protobuf, cost-effective data streaming with Amazon Kinesis Data Stream, and a custom code generator named Datumgen. The pipeline maintains compatibility with old and new data schemas, utilizes zstd data compression for cost savings, and employs SQS as a fallback for high latency or overload situations. The pipeline supports both real-time and batch data consumers through a decoupled router architecture.

How Canva collects 25 billion events per day

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<p>In the early MVP version of the pipeline, we used AWS SQS and SNS as our streaming platform between components</p>
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<p>😳😳😳😳</p>
