How can you make sure your brand shows up in LLM search? Adobe’s new LLM Optimizer seeks to provide the tools

Adobe launched LLM Optimizer, an enterprise tool that helps brands improve their visibility in AI-powered search interfaces like ChatGPT and Claude. The platform introduces 'Generation Engine Optimization' (GEO) as the evolution of SEO, offering automated identification of content gaps, optimization suggestions, and implementation capabilities. With AI-sourced traffic to retail sites increasing by 3,500%, the tool addresses the shift from traditional search engines to conversational AI interfaces by tracking brand performance across major LLMs and providing actionable recommendations for content optimization.