Alta Daily, an AI fashion app launched in 2025, uses Meta's Segment Anything Model (SAM) to digitize users' wardrobes by removing image backgrounds and segmenting clothing items. The app lets users photograph their clothes, get outfit recommendations via natural language prompts, and visualize looks on a personal avatar. SAM was chosen after testing multiple segmentation models across eight product categories because it handled the most challenging user-uploaded images — poor lighting, similar colors, reflective surfaces, and thin hangers. Beyond performance, SAM dramatically reduced costs compared to commercial background-removal APIs, enabling the team to process over 20 million images affordably. Alta is now experimenting with SAM 3D for more immersive avatar interactions.
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