Using Jevons Paradox as a framework, this piece argues that AI will increase rather than decrease overall employment by making tasks cheaper and expanding what is economically feasible. Just as spreadsheets didn't eliminate accountants but shifted them to higher-value work, AI is expected to reduce routine roles while creating new high-context jobs in areas like AI governance, oversight, and personalized services. Smart organizations should invest in AI to grow and innovate, not cut headcount, and employees should develop adaptability, critical thinking, and creativity to thrive in an AI-augmented workplace.
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