Salesforce developed a new AI-driven architecture to process over 100 million rows of advertising data in just five minutes. The Marketing Intelligence product unifies ad data from numerous sources, automates campaign performance insights, and simplifies complex data processing. By integrating with Salesforce-native technologies like Data Cloud, AgentForce, and Tableau, the system scales metadata and data processing for large volumes while maintaining low latency and high performance.

7m read timeFrom engineering.salesforce.com
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