Spoiler, the product wasn't the problem. It was the customer experience. This is the mindset shift that will save you money, and keep your revenue recurring.

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A hotel elevator problem illustrates how perception management can solve customer complaints more effectively than expensive engineering fixes. Instead of upgrading the elevator motor for £35,000, hotels use simple UX techniques like lit call buttons, floor indicators, mirrors, and small distractions to make waiting feel shorter. The same principle applies to software products: addressing users' emotional experience through feedback, visibility, and reassurance often solves frustration more cost-effectively than performance optimization or rebuilds.

How a £20 mirror solved a £35,000 engineering problem (and why you, a Product Founder, CTO or Head of R&D should care)

How they actually fix it (and keep costs low)

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<p>Is the chrome offline dinosaur game the same thing?</p>


<p>That left example feels a bit too old school, cause I man I’ve never seen a waiting line which doesn’t uses those approaches, except maybe the mirror one but almost all are there, but no harsh feelings.</p>
