10 Chambers used Lurkit as a force for creator engagement, tapping into smaller streamers to connect with niche gaming communities. They executed a stream-breach marketing stunt at The Game Awards to reveal their upcoming title, Den of Wolves. The stunt was a success, creating hype and boosting engagement.

5m read timeFrom gamesindustry.biz
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Why 10 Chambers Continues to Choose LurkitOnboarding Hundreds of CreatorsExploring Den of Wolves' Unorthodox Title Reveal

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