Commerce 15 and CMS 13: Optimizely’s Next Step Toward AI-Powered, Graph-First Commerce
Optimizely is releasing Commerce 15 in mid-May 2026, positioning it as a platform reset rather than a version upgrade. Key changes include OptiGraph replacing Find as the default search and data layer, Visual Builder enabling merchandiser-led experience creation without developer involvement, and Opal AI evolving from a side feature into a core operational interface. The release also introduces embedded DAM, CMP-to-CMS publishing workflows, and mandatory OptiID adoption. Commerce 14 will receive limited future AI agent support, making this a strategic roadmap decision for organizations. Migration involves real complexity around search re-implementation, deprecated APIs, and architectural shifts to a graph-first approach.