Here’s the $2,000 fully AI-generated ad that aired during the NBA Finals

This title could be clearer and more informative.Try out Clickbait Shieldfor free (5 uses left this month).

Betting platform Kalshi aired a fully AI-generated advertisement during the NBA Finals that cost only $2,000 to produce using Google's Veo 3 text-to-video generator. The ad took 2-3 days to create with 300-400 generations needed for 15 usable clips, representing a 95% cost reduction compared to traditional advertising. The process involved writing a script, using Gemini to generate shot prompts, and editing the final video with standard tools like CapCut or Adobe Premiere Pro.

3m read timeFrom theverge.com
Post cover image
8 Comments

Sort: