Whenever a new game platform arises, so too does an analytics startup. That's because analytics deliver insights.

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Helika teams with Yuga Labs to bring analytics to Web3 gaming. Helika has about 20 people, mostly engineers, and it is based in Toronto with offices in Austin, Texas. Helika tries to monitor the wallet information to capture data on a user, and then track it across a social graph, wherever that wallet goes.