Guys, I don't think Tim Cook knows how to monetize AI

Apple CEO Tim Cook provided a vague, non-specific answer when asked during an earnings call how the company plans to monetize its AI investments. Despite Apple reporting $143.8 billion in quarterly revenue, Cook only stated that AI creates "great value" and "opens up opportunities" without detailing any concrete monetization strategy. The piece highlights how Big Tech companies, including OpenAI (which isn't expected to be profitable until 2030), have taken a largely unclear approach to AI profitability despite massive investments.