GoPro just launched a cinema camera

GoPro has launched the Mission One, a cinema camera lineup featuring a 50MP sensor, 8K video, open gate recording, and an interchangeable micro four thirds lens version. This marks a significant strategic pivot away from the action camera market, where upgrade cycles are slow and competition from Chinese brands and DJI is intensifying. The move targets professional filmmakers who prioritize image quality and lens ecosystems, a segment where GoPro's miniaturization expertise could be a differentiator.