Search is a foundational platform the modern web was built on. But all platforms come and go — so what’s next?

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Google dominates the modern web ecosystem and has the power to change the rules for businesses. Google Zero is the moment when Google Search stops sending traffic to third-party websites. Small businesses like HouseFresh are being negatively impacted by Google's actions.

Google Zero is here — now what?

Who knows, maybe this is a wake-up call for the digital world. Innovation thrives on competition. Maybe Google Zero will inspire the creation of a more diverse and decentralized online ecosystem.

Kind of ironic that pages with simple answers are often bloated for SEO reasons, so seeing Google’s summary snippet instead of reading the article is more useful.
Recipes are a classic one, where you have to scroll past the author’s life story to get to the ingredients.

It’s simple. We kill the Google.

I no longer care about Google; their products are too many, their innovations are like a monster from another terrestrial planet.