Meta will dethrone Google as the world's biggest digital advertising player by the end of 2026, Emarketer says.

TechCentral

Meta Platforms is projected to surpass Google in global digital advertising revenue by end of 2026, with Meta forecast at $243.5B versus Google's $239.5B. Meta's accelerated growth rate of 24.1% this year, driven by its Advantage+ automated ad suite, WhatsApp and Threads ads, and Instagram Reels competing in short-video, is the key driver. Google, Meta, and Amazon together are expected to control 62.3% of global digital ad spending in 2026.

Google poised to lose ad crown to Meta

Read: Jury finds Meta enabled child exploitation

Conspiracy theory: Meta is secretly an alien organisation that hires smart people to do it’s research work to spy on humans.

I guess moving forward with more people using AI to search Google ad spend for tradional search is going to drop off a cliff. Can’t wait for random ads in my gemini responses though :/

This will only get worse from here. Imagine more people doom scrolling and not actively exercising their brain in one form or another. The implications and effects of social media are not addressed properly these days but no, here’s another random ad for you to consume. (God we’re really getting close to WALL-E’s future)