Privacy Sandbox discontinues most of its core technologies

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Google is discontinuing 11 Privacy Sandbox technologies due to low adoption rates and ecosystem feedback. The initiative, launched in 2019 as a cookie alternative for advertisers, faced antitrust investigations from UK and US authorities over concerns about Chrome's market dominance. Despite Google's concessions to regulators, the technologies failed to gain traction due to operational complexity and unclear ROI. Discontinued APIs include Attribution Reporting, Protected Audience, Topics, and IP Protection across Chrome and Android. Google will continue privacy work but drop the Privacy Sandbox branding.

Google kills its cookie killer

<p>There is no privacy with google. Google is evil.</p>


<p>We all know google sucks and sells your data to scammers but the average person sadly doesn’t know any better and follows marketing like sheep. Plus with all their anti-trust issues they’re divesting in products and are going to drop in quality and FAST and already are.</p>
