Google claims that news content is worthless to its ad business following an experiment with 1% of search results in eight EU markets over 2.5 months. The test aimed to evaluate the real value of displaying news snippets, suggesting that the impact is negligible. Google hopes to use these findings in payment negotiations with European publishers. However, the company has faced significant antitrust fines in France and increased scrutiny in Germany, complicating its efforts to contest the EU copyright law requirements.
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